SEARCH ENGINE OPTIMIZATION

Treetop offers transparent and ethical search engine optimization (SEO) services to improve our customers’ search engine rankings and drive more traffic to their sites.

Everything we do is transparent; when we do SEO for a client, we are prepared to share every aspect of our SEO efforts. In fact, if you have the time, we will teach you everything you need to know to manage your own SEO program in house.

The core of modern SEO is having good, relevant content that people really want

We use free and paid tools to do keyword research to get real data on what your potential customers are already searching for online. We’ll then work with you to make sure your website provides that to them. Often, the work required here involves writing. Your potential customers have questions that they’re trying to answer through Google. Wouldn’t it be great if your website is where google sent them to get their questions answered?

Increasing conversions on your site

You probably have specific goals for what you hope customers do on your website. It may be purchase a product, it may be sign up for an event, it may be subscribe to an ongoing service, or it may be something else. Whatever the goals are, we’ll help structure and refine your site to help encourage your visitors to take the actions you’re hoping for.

Social media

We can help you develop an effective social media strategy, and can either train you to manage it in-house, or we can manage it for you.

Never, ever, ever try to “trick” Google

There are a lot of crazy ideas out there about improving search engine rankings by tricking google into thinking your site is more important than it really is. While tricks may work for some amount of time, the people at Google are very smart, and Google will eventually figure it out. Increasingly, Google has been penalizing websites for trying to game the system. The best way to make your site important in Google’s eyes, is simply to make your site really great for real. Offer lots of content that your users really truly want, that actually will solve people’s problems. This is honest, sustainable SEO, and if you do this over time, your efforts will pay off.

Treetop has been there 110% for us from Day One — patient, understanding, responsive and creatively helping us move forward to achieve our goals.

– Bob Benish, COO, PSCA

RECENT NEWS

We recently developed and launched a web application for the U.S. State Department. This app provides sophisticated mapping and data functionality to document foreign direct investment in the United States, and includes a backend for data management.
Read the case study >